Which of the following statement about uses and gratifications is appropriate?

a) This perspective takes the view of the media managers
b) Uses and gratification researchers assume that audience members are not active
c) This perspective can articulate their reasons for consuming various media content
d) This perspective has its roots in the 1920s when researchers became interested in why people couldn't resist media messages


C

Communication & Mass Media

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Implicit personality theory suggests that we organize our individual perceptions into clusters. Which tendency best represents the halo effect?

A. If someone has one good trait, they are unlikely to have other good traits. B. If someone has one good trait, they are likely to have other good traits. C. If someone has one good trait, they will definitely have other good traits. D. If someone has one good trait, it they will definitely have similar traits.

Communication & Mass Media

The fundamental tenets of classical liberalism do not include

A. republican virtue. B. nationalism. C. economic equality. D. reason.

Communication & Mass Media

The serial was a staple of second- and third-run theaters for forty years. ___

Indicate whether the statement is true or false

Communication & Mass Media

Spatial organization is used primarily for informative speeches.

Answer the following statement true (T) or false (F)

Communication & Mass Media