In doing their research for a campaign to increase the number of children under the age of 12 who only ride in the backseat of a car, the communication team discovers that parents who do not currently enforce this guideline have a belief that sitting in the front of the car is just as safe as sitting in the backseat as long as the child is wearing a seatbelt. One persuasive strategy the team might use based on the summative model is?

a. introduce evidence of the dangers of sitting in the front seat to introduce a new belief
b. increase awareness of the safety recommendations from the National Highway Safety administration
c. use a fear appeal to motivate parents
d. target the children to get them to want to sit in the backseat


a. introduce evidence of the dangers of sitting in the front seat to introduce a new belief

Communication & Mass Media

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