Stu cooked two wild pigs over a fire outside his restaurant. The first night, he cooked one of the pigs and told customers the aroma was a wild swamp pig, and most of them asked to sit away from the smoking area because it smelled disgusting. The second night, he cooked the other pig the same way and told customers he was cooking free-range organic pork. Those customers asked to sit nearer the smoking area so they could take in the rich aroma. Briefly explain what has happened to Stu's customers' olfactory perceptions.

What will be an ideal response?


Answers will vary. A Sample answer follows. Stu created an olfactory illusion in the customers' minds. When he labeled the smell in a less than flattering way, it was perceived as negative, but when he verbally labeled it in a positive manner, it was perceived as a good smell.

Psychology

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