Firms that are customer-centric exhibit a high degree of customer orientation, which means that they ________.
A. align system capability externally so that an organization can respond with competitively similar goods and services
B. treat employees as customers and develop systems and benefits that satisfy their needs
C. develop mass-produced goods and services that sell well in both large and small markets
D. instill an organization-wide focus on understanding customers' requirements
E. generate an understanding of the marketplace and keep that information confidential
Answer: D
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Indicate whether the statement is true or false
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Fill in the blank(s) with the appropriate word(s).
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