Describe a product that is sold in both consumer and B2B markets
What will be an ideal response?
Student answers will vary. The example in the text is a lawnmower that could be used by a homeowner or a lawn care company.
You might also like to view...
Rob was always quick to pretend to care about others, but usually he would end up gossiping about them later. He also tended to be overly complimentary of his own skills, but emotionally cold when it came to complimenting others. What kind of behavior is Rob displaying?
A. bad leadership B. toxic leadership C. selfish leadership D. dominate leadership
__________ refers to a maximum amount of time beyond which the employee will have unfettered access to their retirement funds, both employee contributions and employer contributions.
A. Golden Parachutes B. Defined Benefit Plan C. Perquisites D. Vesting E. Variable Pay
Which of the following is a concise word?
A) Subsequent. B) Endeavor. C) Expect. D) Presently. E) None of the above.
Dave is surprised one day to learn that the parts that he has ordered from a small local supplier are delayed. He immediately calls his supplier, and the supplier admits that his shop is overbooked with orders, not only from Dave's business but also from new customers in China. As Dave realizes that his small U.S.-based business is competing for shop space with companies in China, he faces the management challenge involved with
A. an increasingly diverse labor force. B. globalization. C. collaboration across organizational boundaries. D. the importance of knowledge and ideas. E. technological change.