Tires Plus is a store that specializes in auto maintenance and tires. After making sure that it is in the consumers' consideration set, Tires Plus, can ________ to increase the chances that the consumer will select its store for a visit.
A. offer free fluid checks with each oil change as a new benefit
B. focus its resources by limiting itself to one advertising medium
C. use a vertical marketing system
D. focus only on the customers' utilitarian needs
E. implement a price skimming strategy
Answer: A
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Jojo’s boss is an older, Caucasian gentleman from the Midwest. They have never discussed politics, but Jojo makes assumptions about his political views. This is an example of what type of perceptual error?
A. halo effect B. impression management C. stereotypes D. contrast effect
Which of the following is defined as a performance goal that can be met by adding up individual contributions?
A. synergy B. collective effect C. additive task D. reciprocal interdependence
Which of the following is not true regarding capital market research?
a. Studies have found a low correlation between the variability of accounting earnings and beta. b. Studies have found a strong association between accounting-based ratios and the market measure of risk. c. Studies have found that supplemental segment (line of business) disclosures resulted in a revision of systematic risk, indicating that such information is useful for risk assessments. d. At least one study has found that pension information is not useful for risk assessments.
The initial screening of a market screening process if for the __________ potential.
Fill in the blank(s) with the appropriate word(s).