A(n) ________audience has a positive attitude toward the topic yet has little specific knowledge

a) voluntary
b) captive
c) favorable
d) apathetic


ANS: c

Communication & Mass Media

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Indicate whether the statement is true or false

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Religious teachers are especially perceived to have legitimate power

a. true b. false

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Why is the development of budget and bond issue campaigns a major function of public relations at the K-12 school level?

a. to secure media coverage of budgetary needs b. to ensure the local education department is taking a proactive stance c. to encourage local community involvement with the budget process d. to affect public opinion

Communication & Mass Media

A speaking outline should contain detailed stage directions to help the speaker plan every detail of his

or her delivery. Indicate whether the statement is true or false

Communication & Mass Media