Luxury good marketers found a new way to combat gray market imports into the United States. In March 1995, the U.S
Supreme Court let stand an appeals court ruling prohibiting a discount drugstore chain from selling Givenchy perfume without permission. The distinctive packaging of the perfume is also protected by the U.S. copyright law. The ruling implies that:
A) Givenchy can only be sold in copyrighted packages.
B) Costco and Walmart will no longer be able to sell Givenchy.
C) Costco and Walmart will be able to sell Givenchy with authorization.
D) gray marketers will be able to market with authorization.
E) discount drugstores cannot market a product resembling Givenchy's perfumes.
C
You might also like to view...
Which of the following value chain activities is concerned with managing the organization,
including planning, finance, and legal affairs? A) operations B) procurement C) infrastructure D) human resource management
Which of the segmentation attractiveness criteria is addressed when Magnolia Pizzeria asks the question, "Are private food service companies allowed to deliver pizzas on the military base?"
What will be an ideal response?
In a deed of trust financing arrangement: A)?The lender is the trustor
B)?The buyer/borrower is the trustee. C)?The buyer/borrower is the settlor. D)?None of the above
Banks must report to the government all trans transactions by their customers that are for more than $10,000
a. True b. False Indicate whether the statement is true or false