Despite all the clamor about social media, public relations practitioners must remember that it is only ________
A) a fad
B) a trend
C) a strategy
D) a tool
D
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Bonneville Communications is concerned about test marketing its new device. Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications?
A) Test marketing costs can be high. B) Test markets give competitors a peek at the company's promotional strategy. C) Test marketing allows time for competitors to gain advantages. D) People who are surveyed tend to tell less than the truth. E) Test marketing does not guarantee success.
Which of the following is advised for citing numbers when writing to businesspeople in other cultures?
A) Write all numbers in word form. B) Use figures to express the month of the year. C) Convert dollar figures into local currency. D) Minimize references to numbers to avoid confusion.
Describe the significance of the international labor standards established by the ILO
What will be an ideal response?
All ventures have some equity.
Answer the following statement true (T) or false (F)