Market testing refers to
A. conducting marketing research among a sample of consumers in the target market to determine which version of a new-product concept is deemed the best.
B. making sales and profit projections on prototype products to make go-no-go decisions.
C. exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.
D. independently run comparison tests with similar products currently in the marketplace to determine which one performs best.
E. conducting safety tests to determine whether the new product meets the established requirements when it isn't used as planned.
Answer: C
You might also like to view...
When excess capacity exists, managers should accept a special order if the special order price exceeds the ________.
Fill in the blank(s) with the appropriate word(s).
Most people instinctively know how to use touch as a form of business communication
Indicate whether the statement is true or false
Which of the following statements is correct?
A. Investors need to understand that the value of a company's earnings per share is affected by its choices of accounting principles and assumptions. B. The book value per share measures the market value of a corporation's stock. C. Earnings per share is calculated for a company's preferred stock. D. The most widely quoted measure of a company's earnings performance is return on equity.
The Eurocurrency market continues to thrive because it is a large international money market relatively free from governmental regulation and interference. Recent events may lead to greater regulation
Indicate whether the statement is true or false.