In the context of the global environment of business, which of the following was the outcome ofHurricane Katrina in 2005?
A. Ithad a catastrophic impact on several impoverished African economies that could least afford the hit.
B. Itdecimated the travel industry and led tomultibillion-dollar government outlays for Homeland Security.
C. Itbrought the Gulf Coast oil industry to a virtual standstill.
D. It dealta devastating blow to tourism throughout Europe.
Answer: C
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Customary pricing refers to
A. a pricing method where the price the seller quotes includes all transportation costs. B. deliberately selling a product below its list price to attract attention to it. C. pricing based on what the market will bear. D. setting a price that is dictated by tradition, a standardized channel of distribution, or other competitive factors. E. setting the same price for similar customers who buy the same product and quantities under the same conditions.
Advertising expense appears as a general and administrative expense on the income statement
Indicate whether the statement is true or false
The tactics an organization will use to develop products and services for the market would be
covered under the ________ section in the marketing planning outline. A) competitive landscape B) objectives C) strategy D) marketing mix
Brenda often tries to make herself look good by making others look bad. This type of communication is known as:
A) One-upmanship B) Falsehoods C) Put-downs D) Defensive