Tammy works at ITZ, a new makeup brand. Her company has decided that they want to lead the makeup industry in product quality. They have assessed the market and determined that women will associate higher-priced makeup with being higher in quality. What is the next step that Tammy's company must do?
A. Determine the pricing objective
B. Select a pricing strategy
C. Determine a specific price
D. Select a basis for pricing
E. Evaluate competitors' prices
Answer: E
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The industry agency that monitors all forms of advertising directed toward children is the:
A) National Advertising Division (NAD) B) Children's Advertising Review Unit (CARU) C) Federal Trade Commission (FTC) D) Council of Better Business Bureaus (CBBB)
Consider the bond market to be in equilibrium according to our complete theory of the term structure of interest rates. You observe the following interest rates available today on bonds with differing times to maturity. (You may ignore transactions costs.)
Time to maturity Yield to maturity 1 year 5.0% 2 years 7.0% 3 years 7.5% The term premium for the two-year bond is the extra yield to maturity paid on a two-year bond compared with buying two separate one-year bonds (one today and another after one year). You believe that the term premium on the two-year bond is 0.5 percent.The term premium for the three-year bond is the extra yield to maturity paid on a three-year bond compared with buying three separate one-year bonds (one today, another after one year, and another after two years). You believe that the term premium on the three-year bond is 1.0 percent.Given your beliefs about the term premiums on two-year and three-year bonds, calculate the interest rates on one-year bonds that you expect to prevail one year from now and two years from now. In other words, what do you expect to be the yield to maturity on a one-year bond one year from now and what do you expect to be the yield to maturity on a one-year bond two years from now? Explain and show all your work. What will be an ideal response?
In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?
A) selling situations with long-time customers B) selling situations with new customers with a high likelihood of becoming repeat customers C) selling situations with a company's most highly valued customers D) selling situations with one-time customers E) selling situations with dissatisfied customers
When is the course of performance considered in a written contract?
A) when oral modification is required for a written contract B) when a sale or lease contract is not evidenced by writing C) when the express terms of a written contract are not clear D) when there is a prior oral or written agreement statement contradicting the written agreement