According to the article Who's Afraid of the Big Bad Ad? about fear appeals in advertising, a main
finding was that
(a) people were revolted by the ad
(b) most participants in the strong group refused to watch the entire ad
(c) intention to purchase was higher in the strong group
(d) the mild group found the ad to be ethically improper
C
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Which is a scale of data measurement that involves nonordered categorical response?
A. ordinal scale B. nominal scale C. interval scale D. ratio scale
According to research, which of the following actions listed would occur the MOST in one's dreams?
a. running b. floating c. falling d. flying
Another term for meta-need is:
a. deficiency need b. basic need c. deprivation need d. growth need
Blesdo keeps falling asleep at odd times. He is having trouble with arousal and attention. His doctors have ruled out sleep disorders and are now concentrating on certain brain structures. The one that is most likely malfunctioning is the
A. thalamus. B. reticular formation. C. substantia nigra. D. hippocampus.