According to the ________, you are more likely to be attracted to people you see every day than those you see only occasionally.

  a.  social validation hypothesis
  b.  mere exposure effect
  c.  theory of similarity


b.  mere exposure effect

Communication & Mass Media

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In the textbook's definition of communication, the term context refers to the predominant characteristics, attitudes, and behavior of the communicators

Indicate whether the statement is true or false

Communication & Mass Media

Discuss what types of speeches might require an explicit preview.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Jose is assigned to coach a little league team that finished in last place during the prior season. He has heard many parents talk to their children about the lack of skill on their team. Sure enough, the team finished in last place again

According to ________, this outcome was more likely. a. the self-fulfilling prophecy b. performing identities c. the self-esteem perspective d. the generalized other perspective

Communication & Mass Media

Voice of America was developed to advertise goods and products to third world countries

Indicate whether this statement is true or false.

Communication & Mass Media