TV advertising is considered to be particularly advantageous because ________
A) the low volume of nonprogramming material on television makes it difficult for consumers to ignore or forget ads
B) it provides detailed product information and effectively communicates user and usage imagery
C) it can vividly demonstrate product attributes and persuasively explain their corresponding consumer benefits
D) TV channels are very targeted, ads are relatively inexpensive to produce and place, and short closings allow for quick response
E) it lets companies achieve a balance between broad and localized market coverage
C
You might also like to view...
Frederick W. Taylor developed which management theory?
A. volunteer service B. expectancy theory C. general management D. scientific management
The market value of Galleon's debt and equity capital totals $180 million, 80% of which is equity related. An analysis conducted by the company's finance department revealed a 7% after-tax cost of debt capital and a 10% cost of equity capital. On the basis of this information, Galleon's weighted-average cost of capital:
A. is 7.6%. B. is 9.4%. C. is 8.5%. D. cannot be determined based on the data presented because the cost of debt capital must be stated on a before-tax basis. E. cannot be determined based on the data presented because the cost of equity capital must be stated on an after-tax basis.
Which of the following statements is CORRECT?
A. If a firm follows the residual dividend model, then a sudden increase in the number of profitable projects would be likely to lead to a reduction of the firm's dividend payout ratio. B. The clientele effect explains why so many firms change their dividend policies so often. C. One advantage of adopting the residual dividend model is that this policy makes it easier for a corporation to attract a specific and well-identified dividend clientele. D. New-stock dividend reinvestment plans are similar to stock dividends because they both increase the number of shares outstanding but don't change the firm's total amount of book equity. E. Investors who receive stock dividends must pay taxes on the value of the new shares in the year the stock dividends are received.
How many records will be retrieved by the following query on table AGENT?SELECT a.agentname, s.agentnameFROM agent a, agent sWHERE a.supervisedby = s.agentid;
A) 0 B) 1 C) 2 D) 4