Good packaging can provide a product with an important competitive advantage.
Answer the following statement true (T) or false (F)
True
A new package can make the important difference in a new marketing strategy. A good package gives a firm more promotional effect and it can reduce storing costs by cutting breakage, spoilage, and theft.
You might also like to view...
A ________ consists of all products–original as well as line and category extensions-sold under a particular brand
A) brand line B) cobrand C) generic brand D) licensed product E) subbrand
Because the Netherlands is a highly individualistic culture, important business decisions are made solely by those holding the most senior leadership positions
Indicate whether the statement is true or false.
Which of the following is NOT a substitute for leadership?
a. characteristics of the task b. characteristics of the leader–follower relationship c. characteristics of the organization d. characteristics of the subordinates
Which of the following considerations must be made before sending a message??
A) An electronic format is preferred over a face-to-face encounter for sensitive situations.? B) ?A technological option is inappropriate if a message is straightforward and informative. C) ?A message will not be lost if conveyed electronically. D) ?A communication channel should fit a sender's purpose.