A public relations audit investigates the public relations position of an organization. Which of the following is correct?
a) This study is used only used to measure a company’s standing internally
b) Sometimes this has been called identifying the key memberships in the organization
c) This stakeholder analysis is usually conducted via personal interviews with all employees in each department
d) This study involves conducting a corporate image study
d
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What is citizen journalism?
What will be an ideal response?
Essential to announcements are details regarding who, what, when, where, how
Indicate whether the statement is true or false
Which of the following best describes the iterative process of ethnographic inquiry?
a. observe, member checks, interpretation, observe again . . . b. hypothesis, observe, interpret, member-checks, observe again . . . c. observe, interpret, member checks, re-interpret, observe again . . . d. interpret, observe, member checks, re-interpret, observe again . . .
Joshua Meyrowitz, a communication scholar, says that media have reduced generational and gender barriers through easy intergenerational eavesdropping
Indicate whether this statement is true or false.