Which of the following explains why sales and market share begin to decrease no mater how much is spent on advertising and sales promotion?

A. inverted promotion function
B. Weber's Law
C. AIDA
D. Just Noticeable Difference (JND)
E. advertising response function


Answer: E

Business

You might also like to view...

Hsu Company reported the following on its income statement: Income before income taxes $420,000 Income tax expense 120,000 Net income $300,000 Interest expense was $80,000 . Hsu Company's times interest earned is

a. 8 times b. 6.25 times c. 5.25 times d. 5 times

Business

In a revolving credit account, _____

a. a customer is billed at the end of the month on the basis of the outstanding cumulative balance b. no interest is assessed if a consumer pays part of the bill when it is due c. a customer can exceed his/her credit limit d. a customer must pay his/her bill in full when it becomes due

Business

When Congress enacted the Securities Act of 1933, it created the Securities and Exchange Commission, a(n) ________, to administer and enforce those statutes

A) law enforcement authority B) short-term commission C) federal administrative agency D) intelligence agency

Business

Select the term from the list provided that best matches each of the following descriptions or definitions:Your AnswerDefinition or DescriptionTerm?A. Another term for the current ratio1. Absolute amounts?B. Calculated by dividing dividends per share by the market price per share2. Acid-test ratio?C. Presentation of too much information may serve to confuse users of the information3. Dividend yield?D. Measure of efficiency in using assets; calculated as net sales divided by average total assets4. Earnings per share?E. Measure of immediate debt paying ability5. Information overload?F. A profitability measure, net income divided by net sales6. Inventory turnover?G. Measures the profitability of a company's asset base, also known as return on assets7. Net margin?H. Analysis

technique that compares an item from the financial statements with a key amount from the same year's financial statements8. Average days to collect receivables?I. Indicates the number of times, on average, that inventory is totally replaced during the year.9. Return on investment?J. Net income available for common stock divided by average number of outstanding shares10. Asset turnover?K. Current assets minus current liabilities11. Vertical analysis?L. Ratio that measures how quickly a company collects its accounts receivable; calculated by dividing net credit sales by average net receivables12. Working capital?M. Calculated by dividing 365 by the accounts receivable turnover ratio13. Working capital ratio What will be an ideal response?

Business