In the "Why Weight" case, the advertising agency's creative insight was based on:

a. Surgery patients' belief in positive peer affirmations
b. Using clothing labels found in common shopping malls
c. Showing successful weight losers holding up their old pants
d. Proving that eating was not as fun as fitting into new clothes


b

Communication & Mass Media

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List and describe interpersonal needs

What will be an ideal response?

Communication & Mass Media

Miguel had a headache and had trouble focusing on the speeches in class. This is an example of a(n)

a. social barrier. b. physiological barrier. c. external barrier. d. linguistic barrier.

Communication & Mass Media

In small groups, individual roles

a. help establish a group's social atmosphere. b. focus more on individual's own interests and needs than those of the group. c. are determined by skills that are unique to each individual member. d. are directly related to the accomplishment of group goals.

Communication & Mass Media

Which of the following is a benefit of using effective nonverbal communication?

a) It decreases your ability to understand people. b) It decreases your own perceived attractiveness. c) It challenges your ability to make an effective self-presentation. d) It increases your psychosocial well-being.

Communication & Mass Media