Which of the following statements about Trek Bicycles is FALSE?
A. Trek has always been on the cutting edge, using the latest innovations in its designs.
B. Trek's business model has evolved from manufacturing bicycles to marketing other two- and four-wheeled vehicles, such as motorcycles and all terrain vehicles (ATVs).
C. Trek has an extensive product line of bicycles.
D. Trek views the bicycle as an important form of alternative transportation, not just as recreation.
E. Trek's Eco Design initiative is an example of sustainable procurement.
Answer: B
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