What is meant by merchandise breadth and depth? Give an example of a store for each of the following: narrow assortment, broad assortment, shallow assortment, and deep assortment
What will be an ideal response?
Merchandise breadth is the number of different product lines available. Merchandise depth is the variety of product choices available for each product line. A convenience store tends to have a narrow assortment. Convenience stores also tend to have a shallow assortment. Discount stores such as Walmart have a broad assortment. A bookstore that carries only mysteries, including hard-to-find ones, has a deep assortment.
You might also like to view...
The structure of a proposal:
A. does not include the purpose as a separate heading. B. does not include the budget of a project. C. is usually designed to be in the email format. D. includes details about the manner in which a problem is solved.
When considering the five major conflict management styles, which two styles are low (as opposed to high or moderate) on the cooperation trait?
A. compete and accommodate styles B. compromise and yield styles C. compromise and accommodate styles D. compete and yield styles
Some people believe that apologies are dangerous because ________
A) they are not required for conveying news in a sensitive way B) they require more tact than informing clients about bad news C) they need to be conveyed in indirect organization format rather than direct organization format D) they put a business in a defensive position that could imply legal liability E) they reflect the negative attitude of a business
Social networks provide marketers with ways to have online conversations with loyal customers
Indicate whether the statement is true or false