The researcher used word of mouth to accrue a sample of participants. This is most accurately referred to as what?
a. Referral
b. Networking
c. Recruitment
d. Quasi-probability
ANS: B
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A Referral is a generic term and is not associated specifically with word-of-mouth technique.
B Networking is a sampling strategy using word-of-mouth via social networks.
C Recruitment is the term used to describe the methods used to obtain research subjects.
D Quasi-probability is a term that is unassociated with word-of-mouth sample approaches.
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