In order to develop a multiattribute attitude model of its customers, a retailer should gather information about all of the following except 

A. the importance weights that customers attach to the features they consider when choosing a retailer.
B. customers' belief ratings of each retailer's performance on the characteristics when selecting a store.
C. the alternative retailers that customers consider.
D. the customer's age, education, and income levels.
E. the benefits that customers consider when making their retailer choices.


Answer: D

Business

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A.

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