Juan, in an effort to generate interest in a website he recently launched, posts pictures of celebrities throughout the site, hoping to give site users the impression that these celebrities endorse his website. Juan took the celebrity photographs himself, when observing the celebrities in public places, when Juan lived in Los Angeles. Has Juan committed the tort of appropriation?

What will be an ideal response?


Yes, Juan committed appropriation because he used the celebrities' identities for his own benefit. That he took the photographs himself is not relevant. Further, he did not have their permission, so the defense of consent does not apply h ere.

Legal Studies & Paralegal

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