Which of the statements are true
a. A functional benefit for a new product is when it provides better performance than
existing products
b. An emotional benefit is when a new product makes the user “feel better” or more
satisfied, empowered, etc.
c. A social benefit is when the new product contributes in some way to a larger societal
good, either from the product itself or the business behind the product.
d. All of the above
d. All of the above
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______ assumes that three basic needs influence behavior and that they may be activated concurrently.
A. Maslow's theory B. Expectancy theory C. Alderfer's ERG theory D. Hertzberg's theory E. Equity theory
As a(n) ________, BurgerJacks, a fast food chain selling low-price burgers, has differentiated on location by setting up base in the Middle East, a market which the current leader of the industry McDonalds has yet not exploited
A) cloner B) imitator C) counterfeiter D) adapter E) innovator
Possible misstatements related to the occurrence assertion for payroll transactions include all of the following except:
A. payments to fictitious employees. B. payments to valid employees who have not worked. C. payments to terminated employees. D. payments to valid employees at a rate in excess of the authorized amount.
The only member countries of the North American Free Trade Agreement (NAFTA) are the United States, Canada, and Mexico
Indicate whether the statement is true or false