The spoken or written representation and the connotative or associated meanings of the term become the

A. Signified
B. Sign
C. Signifier
D. Signer


B. Sign

Communication & Mass Media

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When discussing subjects that have natural or customary divisions, which speech design is

most useful? A) comparative B) categorical C) sequential D) spatial

Communication & Mass Media

What functions do diagrams serve in a presentation?

What will be an ideal response?

Communication & Mass Media

Recency theory recommends putting the strongest argument first in the body of your speech to establish a strong initial impression

Indicate whether the statement is true or false

Communication & Mass Media

People are less likely to comprehend what they can both see and hear

Indicate whether this statement is true or false.

Communication & Mass Media