A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to
A. the higher degree of pass-along readership.
B. the greater audience selectivity of specialized publications.
C. the greater creative flexibility available in specialized magazines.
D. fewer ads and less clutter in specialized publications.
E. the wider reach of specialized publications.
Answer: B
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Behavioral science relies on __________ for developing theories about human behavior that can help managers.
A. rules of thumb B. scientific research C. intuition D. simulations E. trial and error
A mandate to reduce costs, increase product quality, and/or improve production processes through continuous improvement is known as
a. kaizen costing. b. activity-based costing. c. the theory of constraints. d. mass customization.
____ uses the Internet, mobile, and interactive channels to develop communication and exchanges with customers.
A. Digital marketing B. Digital media C. Electronic marketing D. Digital electronics E. E-marketing
The ISD model includes five steps: analysis, design, delivery, implementation, and evaluation.
Answer the following statement true (T) or false (F)