If you were making a persuasive presentation opposing the

spanking of children, what audience characteristic would be most
important in preparing your arguments?

a. economic status
b. educational status
c. career status
d. marital status
e. parental status


e

Communication & Mass Media

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The first step in improving your mass media competency is to

______ your repertoire of information sources. A. critique B. focus C. enlarge D. refine E. evaluate Answer True or False

Communication & Mass Media

The inclusion of women in decision making is known as ________

A) salary equity B) feminization C) role enhancement D) empowerment E) girl power

Communication & Mass Media

In social judgment theory, when listeners generally agree with you, they are within a latitude of

A) acceptance. B) noninterest. C) commitment. D) rejection.

Communication & Mass Media

A(n) ________ response is one that helps the speaker become more aware of their own meanings

What will be an ideal response?

Communication & Mass Media