A firm that uses data to compare the costs of retaining customers and the costs of acquiring new customers with the goal of determining how much money each type of customer requires is using
A. predictive modeling.
B. lifetime value analysis.
C. recency-frequency-monetary analysis.
D. demographic value analysis.
E. customer segmentation analysis.
Answer: B
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A. Income B. Race C. Sexual orientation D. Physical abilities E. Age
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What will be an ideal response?
There are five categories of service offerings depending upon whether or not the service component is minor or major. In which of the five categories would you place a haircut?
What will be an ideal response?
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Fill in the blank(s) with the appropriate word(s).