Rescheduled commercials are called:

A. make-ups B. make goods C. replays D. all of these
E. none of these 6. Most fast-moving formats


B. make goods

Communication & Mass Media

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The two main performing-right organizations in the United States are

a. BMI and UCC b. ASCAP and the FCC c. BMI and ASCAP d. UCC and ASCAP

Communication & Mass Media

Ultimately, the district was able to reduce staffing through ______.

A. retirements or attrition B. massive cuts C. medium cuts D. slight cuts

Communication & Mass Media

Which of the following statements most accurately describes the order in which perceptual stages occur?

A. Selection depends on personal experience, knowledge, and the closeness of the relationship. B. Even though perception happens in stages, the stages don't always take place in the same order. C. In the perceptual process, we usually notice only one construct at a time. D. The perceptual process is always logical and linear.

Communication & Mass Media

When a speaker is building a speech, which of the following reflects the speech's design and helps the speaker decide what materials will be needed?

A. outline B. organizational pattern C. blueprint D. thesis

Communication & Mass Media