Kayla is able to go into work at different times of the day and leave when she wants. Her employer is okay with this as long as she completes a number of required hours each week. Kayla is working what type of nontraditional work schedule?
A. flextime
B. compressed workweek
C. job sharing
D. telecommuting
A. flextime
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Which of the following is NOT one of the five needs in the hierarchy of needs theory of motivation?
a. social needs b. safety needs c. intrinsic needs d. esteem needs
Planning and control tools should reflect the culture of the organization to avoid potential
conflict. Indicate whether the statement is true or false
Which of the following is the most popular technique for gathering primary data, in which a researcher interacts with people to obtain facts, opinions, and attitudes?
A. Survey research B. Secondary data research C. Applied research D. Quantitative research
Your Wish, Inc. ? Cindy worked for a retail company and noticed there were many things it could do better. She shared some of her ideas with upper management, but it did not want to do things differently. When Cindy went home to talk to her husband, they both realized that, given her passion, it would be better for Cindy to open her own business. After a lot of consideration, she decided to open a sporting goods store called Your Wish, Inc. She also knew just where to open the store?right next to her house. ? To be certain to address all aspects of the business, Cindy hired a marketing research firm to determine the best location. Once all the research was compiled and analyzed, she realized that it would actually be better to open the store in a different area. She also realized
that deciding where to locate the business was not the only major concern. More specifically, she would have to focus on the four elements of the marketing mix as well, creating a whole marketing plan. Her husband mentioned the possibility of using online information services to help with the business. With her husband's support and a good marketing plan, Cindy felt that she would be prepared to make the right decisions. Refer to Your Wish, Inc. Marketing research involves A. satisfying customers. B. determining a target market. C. creating a product mix. D. interpreting information. E. product promotion.