A TV commercial shows an adult, whose face is hidden, speaking of the enjoyment he gets from having eaten the same breakfast cereal for the past 30 years
This cereal is not just for kids! What are the marketing communications messages presented in this TV commercial?
The person who has enjoyed eating the same cereal for breakfast for the past thirty years is informing TV viewers of the enjoyment received from eating the cereal. The advertisement also reminds others how they may have felt eating the cereal as children and attempts to persuade people who used to eat this cereal to buy it again, no matter how old they are.
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Answer the following statements true (T) or false (F)
1. The model of communication has two main components: the receiver of the message, also known as the source, and the sender of the message. 2. We define communication as the act of transmitting thoughts, processes, and ideas through a variety of channels. 3. Electronic communication is the same as written communication. 4. There is no better way of instantly reaching a large audience across a global network than through forms of electronic communication. 5. Of the active listening components, processing means paying attention to the signals sent from the speaker.
Because bad debt losses are incurred to generate sales, they should be charged against the sales that they helped generate
Indicate whether the statement is true or false
The secret to Lynette’s success as an entrepreneur has been her tireless pursuit of new clients for her web page design services. Which entrepreneurial type best describes Lynette?
a. machine b. hustler c. prodigy d. innovator
A laser printer is able to operate 400 hours between two repairs, and the mean time to repair the printer is 4 hours. Compute and indicate the availability of the printer.
a. 0.99 b. 0.96 c. 0.98 d. 0.97