Reno Corp. produces three products, and is currently facing a labor shortage - only 3,000 hours are available this month. The selling price, costs, and labor requirements of the three products are as follows: Product A Product B Product CSelling price$50.00 $30.00 $40.00Variable cost per unit$25.00 $20.00 $25.00Direct labor hours per unit 2  ½  1a. What is the contribution margin per unit for each product?b. What is the contribution margin per direct labor hour for each product?c. Assume Reno has unlimited demand for each product. Which product should Reno focus on producing? d. What is the total contribution margin if Reno focuses as determined in part (c)?

What will be an ideal response?


a. A $25.00, B $10.00, C $15.00: A $50 - $25 = $25; B $30 - $20 = $10; C $40 - $25 = $15.
b. A $12.50, B $20.00, C $15.00: A $25/2 = $12.50; B $10/.5 = $20; C $15/1 = $15.
c. B; Since labor is the constraint, the company will maximize profit by making the most of the product with the highest contribution margin per direct labor hour. In this case, product B has the highest at $20 per labor hour.
d. $60,000 Contribution margin: $20/labor hour × 3,000 hours 
 
Contribution margin per unit = Selling price - Unit variable cost. Contribution margin per direct labor hour = Contribution margin per unit/Labor hours per unit. When labor hours are limited, the firm should prioritize production of the product with the highest contribution margin per labor hour.

Business

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