A ________ pricing strategy for an offering begins with an assessment of customer needs and perceptions. Then a target price is set based on customer perceptions of worth
A) cost-based
B) target costing
C) value-based
D) value-added
E) competition-based
C
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The main section of the marketing plan most likely presents a detailed ________ analysis of the current marketing situation
A) breakeven B) SBU C) SWOT D) regression E) cluster
For which of the following areas is broad information applicable to many user groups?
a. Predictive ability b. Accountability c. Both a and b d. None of the above
Office Plus, an office supply store, ordered 600 blank CDs from Curtis Co, a manufacturer of computer products. Office Plus placed the order using a preprinted purchase order form; Curtis acknowledged the order by sending a preprinted acceptance form back to Office Plus. Unlike Office Plus' form, which says nothing about packaging, Curtis's form specifies that the CDs will be packaged in cases of
10 CDs per box, 10 boxes per case. Which statement is correct? a. The UCC will classify this as a specialty goods exception and will reform the contract. b. Curtis's packaging term is a different term which materially changes the offer. There is no contract. c. Curtis's packaging term is an additional term and therefore a part of the contract unless Office Plus promptly objects to the term. d. The UCC does not cover the contract because both parties are merchants.
The Securities Act of 1934 requires continuous disclosure of certain information regarding publicly traded securities
a. True b. False Indicate whether the statement is true or false