Describe non-price competition. When might it be used?
What will be an ideal response?
Non-price competition is competition based on factors other than price. It is used most effectively when a seller can make its product stand out from the competition by distinctive product quality, customer service, promotion, packaging, or other features. It can be used when buyers are able to perceive the distinguishing characteristics and consider them desirable.
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________ is/are a norm that controls basic behaviors such as who does household chores
A) Values B) Custom C) Conventions D) More
What is the internal business process perspective?
"Consumer packaged goods" firms, like Wal-Mart, want to monitor the sales of their brands and are not concerned about the sales of their competitor's brands
Indicate whether the statement is true or false
The most serious disadvantage of observation is ________
A) if the observed phenomenon occurs frequently or is of short duration, observational methods may be cheaper and faster than survey methods. B) the reasons for the observed behavior may not be determined because little is known about the underlying motives, beliefs, attitudes, and preferences. C) observational methods permit measurement of actual behavior rather than reports of intended or preferred behavior. D) observational data is often time consuming and expensive and it is difficult to observe certain forms of behavior, such as personal activities.