Your marketing professor, Dr. Wilson, has been asked to participate in the university's strategic marketing planning process. During the planning phase of the process, what questions will Dr. Wilson likely ask? Be specific to the university's strategic marketing planning process.
What will be an ideal response?
Answers will vary, but should begin with a discussion of creating or revising the university's mission statement, leading to questions such as: What type of university are we? What does the university need to accomplish its goals and objectives? Additionally, discussion of the mission statement will likely lead to questions concerning how the university can build a sustainable competitive advantage. Dr. Wilson will also assist with the situation analysis, which will include internal examination of the current status of the university, asking questions such as: What are the university's strengths and weaknesses? Questions about external forces, threats, and opportunities will also be asked during the SWOT analysis.
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Companies that are centralized typically allow managers at the local subsidiary to make ad agency selection decisions
Indicate whether the statement is true or false
What company started the first corporate public relations department in 1889?
A. Westinghouse D. Standard Oil B. Illinois Central Railroad E. Carnegie-Frick Steel Company C. Burlington Railroad
Which of the following exemplifies one of the most widely used methods of gauging how well a company is executing its strategy?
A. Motorola develops the data to measure how poorly rival brands perform against the best-practice standards across industry. B. Honeywell narrates success stories of rival brands to convince its personnel about traditional wisdom. C. Merrill & Company has a disconnected organizational arrangement whereby pieces of an activity are performed in different functional departments. D. Fizz-Cola judges the efficiency of internal operations by benchmarking them against best-in-industry performers. E. Oceania identifies agents of change who are convinced about sticking to the old ways of doing things.
As a firm's maintenance commitment increases:
A) the breakdown maintenance costs increase, and the preventive maintenance costs decrease. B) both the breakdown maintenance costs and the preventive maintenance costs decrease. C) the breakdown maintenance costs decrease, and the preventive maintenance costs increase. D) both the breakdown maintenance costs and the preventive maintenance costs increase. E) None of the above is true.