____________is a method of extracting data relevant to the business problem under consideration. It is the first step in the Data Mining process
a. Data sampling
b. Data partitioning
c. Model construction
d. Model assessment
a
RATIONALE: Data sampling is a method extracting a sample of data that are relevant to the business problem under consideration. It is the first step in the Data Mining process.
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Which of the following statements is not true about depreciation for tax purposes?
A) The straight-line method is used for most assets. B) The same methods are not acceptable for financial reporting. C) Plant assets are written off rapidly. D) There is a bonus first-year deduction.
When a dividend is declared and paid in stock,
a. total stockholders' equity does not change. b. total stockholders' equity decreases. c. the current ratio increases. d. the amount of working capital decreases. e. None of these choices is correct.
One problem facing marketers doing global marketing research is the lack of ________ data in foreign countries.
Fill in the blank(s) with the appropriate word(s).
The marketing manager of Gevala gourmet coffees wants to target the gay male consumer because he thinks this segment of consumers appreciates and consumes gourmet coffee. Even though gay lifestyles are becoming more accepted socially, the manager is finding it difficult to determine the market potential for this segment because many gay consumers are not willing to admit their lifestyle publicly. Which criterion of a useful segment does this illustrate?
A. substantiality B. identifiability and measurability C. complexity D. responsiveness E. validity