A market segmentation approach that focuses on the benefits of the product rather than on the type of customers is called:
A) demographic segmentation
B) psychographic segmentation
C) benefit segmentation
D) usage segmentation
C
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Paternalistic and maternalistic use both ______ and ______ but never combine the two.
A. 1, 1 and 5, 5 B.5, 5 and 1, 9 C. 1, 9 and 9, 1 D. 1, 1 and 9, 9
Diet problems usually maximize nutritional value
Indicate whether this statement is true or false.
Interest rates are zero. A European call with a strike price of $50 and a maturity of one year is worth $6 . A European put with a strike price of $50 and a maturity of one year is worth $7 . The current stock price is $49
Which of the following is true? A. The call price is high relative to the put price B. The put price is high relative to the call price C. Both the call and put must be mispriced D. None of the above
The tax deductibility of interest expense on bonds makes the effective cost of borrowing less than the amount of cash paid for interest.
Answer the following statement true (T) or false (F)