What are the advantages of placing your strongest argument first or last (the primacy-recency effect)?

What will be an ideal response?


Ideas presented first set the agenda for what is to follow. If you use your strongest argument first, it is likely that your listeners will judge what follows to be strong also and this heightens the perceived credibility of the speaker. We also know that audiences tend to retain the most recent information given and this is why one of your strongest arguments could be placed last.

Communication & Mass Media

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Which of the following is a language strategy used by a specific group to create a sense of community among group members?

A. rhetorical sensitivity B. linguistic determinism C. jargon D. stereotyping

Communication & Mass Media

Discuss the pros and cons of Sandy Hill Pittman's presence on the ill-fated Mount Everest expedition. What, if anything, might you have done differently?

What will be an ideal response?

Communication & Mass Media

Even though Matthew Brady the photographer is famous now for his Civil War photographs, it was illustrators such as Alfred Waud who were able to bring vision of the war home to people dur ing that time

Indicate whether the statement is true or false

Communication & Mass Media

As soon as class was over, Violet told her friends, "My speech was terrible. I'm failing for sure." She is

A. overgeneralizing. B. engaging in fortune telling. C. engaging in all-or-nothing thinking. D. jumping to conclusions.

Communication & Mass Media