Jacques cleaned his room and his brother's room, so his father gave him a Maple Leafs jersey. Jacques' favorite hockey team is the Canadiens, so he is not inspired to clean the rooms again. His father forgot which one of these important points about operant conditioning?
A. Secondary reinforcers are more effective than primary reinforcers.
B. Punishment must occur immediately after the bad behavior occurs.
C. A reinforcer is not effective if the person being conditioned does not value it.
D. Punishment must occur each and every time the bad behavior occurs.
Answer: C
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