How do distributors, retailers, and other intermediaries help a company to improve the quantity and quality of its marketing intelligence?
What will be an ideal response?
Since marketing intermediaries are often closer to the customer, they can offer helpful insights to the company to improve its marketing intelligence system. For example, they might notice consumers switching products when seasons change.
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Pyramid ownership occurs when a minority-controlling shareholder owns a controlling stake in another company. In this case, whoever controls the Ochs-Sulzberger voting trust controls The New York Times newspaper. Discuss the ethical aspects of pyramid ownership.
Answer the following statements true (T) or false (F)
1.According to the cost-based definition of dumping, dumping begins to occur when a firm sells a product at a price that is less than average variable cost.
2.If the Japanese demand for computers is elastic and the Canadian demand for computers is inelastic, a profit-maximizing firm would charge a higher price to Canadian buyers than to Japanese buyers.
3.If the Australian government imposes a domestic content requirement of 75 percent on autos, at least 25 percent of an auto's value must be produced in a foreign country if that auto is to be sold in Australia.
4.During the 1980s, the U.S. government imposed sugar import quotas in an attempt to reduce its costs of maintaining price supports for U.S. sugar growers.
5.Consider Figure 5.5. With free trade, Mexicans produce 4 TVs, consume 24 TVs, and import 20 TVs.
Which channel of transmission is most effective for the diffusion of training practices?
a) Information systems b) Databases c) Cross-national work groups d) All of the above
Online meetings are an effective way to meet with members that are not in the same physical location. _________________________
Answer the following statement true (T) or false (F)