Describe some of the key ways in which strategic CR communication enables corporations to create competitive advantage.
What will be an ideal response?
Over the past few decades, there has been a rapid increase in the number of brands for whom CR is a primary business strategy. Such companies, which include Tom’s of Maine and Ben & Jerry’s, among others, have benefited from their ability to establish an industry leadership position and leapfrog over competitors. Because some firms are explicit about the role of social and environmental impact in its business strategy, consumers who value CR are more likely to gravitate toward the company’s products versus those of competitors who either pay less attention to CR issues or simply fail to communicate their own CR practices adequately. In addition to helping corporations promote existing brands or lines of business, communicating CR can also help companies launch new brands, as sustainability is a known driver of innovation.
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An indenture is an unsecured bond, and most of the bonds sold today in the United States are of this type
Indicate whether the statement is true or false.
The market price of the stock is a reflection of the potential earnings per share of the firm
Indicate whether this statement is true or false.
Rerun Manufacturing Company is in the process of preparing its 2020 budget and is anticipating the following changes:30% increase in the number of units sold.20% increase in the direct material unit cost.15% increase in the direct labor cost per unit.10% increase in the manufacturing overhead cost per unit.14% increase in the sales price.7% increase in the administrative expenses.Rerun does not keep any units in inventory.The composition of the cost of finished products during 2019 for direct materials, direct labor, and factory overhead, respectively, was in the ratio of 3:2:1. The condensed income statement for 2019 is as follows: Sales (30,000 units)$450,000 Less sales returns 13,500 Net sales 436,500 Cost of goods
sold 306,000 Gross profit $130,500 Selling expenses$60,000 Admin.expenses 30,000 90,000 Net income $40,500 What are estimated net sales for 2020, assuming the sales return/gross sales relationship remains constant? A. $646,893. B. $571,500. C. $567,450. D. $585,000.
As discussed in the chapter text, the three main reasons that investments in information technology do not always produce positive results are
A) management support, technical logistics, and user compliance. B) organization, environment, culture. C) information quality, information integrity, and information accuracy. D) information quality, organizational culture, and management filters. E) organization, culture, and technology.