The term that describes characteristics of an audience such as values, beliefs, attitudes, and
behaviors is __________.
a. psychographics
b. sizemographics
c. demographics
d. geographics
e. none of these
a
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When choosing the supporting material for our speech, we should consider whether the individual fact, quote, or piece of data advances our goals, given the specific audience and situation.
Answer the following statement true (T) or false (F)
Which of the following answers represents the most appropriate sequence of numbers and letters in the overall structure of a formal outline?
a. I, A, 1, a b. A, b, (c) c. I, II, A, B, 1, 2 d. A, i, a e. I, a, i, (a)
Which are two areas of law are the most relevant in the context of advertising?
a. Trademark and copyright law b. Trademark and patent law c. Copyright and patent law d. None of the choices
Media convergence means
A) people often interact in multiple spheres of communication at the same time. B) mobile technologies and the Internet have become dominant forms of social interaction. C) ordinary people can gather information and creatively express themselves online. D) people use mass media for information and entertainment.