During the start-up phase of a business, the emphasis is on:
A. piggybacking with other successful firms.
B. finishing all outstanding projects, collecting all money due, disposing of all business assets, and finally paying off any outstanding debt.
C. removing all surplus cash and tightening the cash-to-cash cycle to the shortest time possible.
D. conserving what little cash the business has.
Answer: D
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In 2003, Home Depot's 40 Arizona stores participated with the Arizona Department of Water Resources and the cities of Phoenix, Mesa, and Scottsdale in a $1.8 million "Water, Use It Wisely" campaign. This is an example of ________
A) place marketing B) social networking C) people marketing D) idea marketing E) societal benefit marketing
Which of the following direct marketing tactics best helps a firm promote cross-selling?
A) analyzing purchase history of the product B) varying the number of product features C) varying the order of product features D) emphasizing product features
When possible, incorporate the central selling theme into your opening and avoid irrelevant, obvious, or overused statements
Indicate whether the statement is true or false
_______________________________ incorporates labor, environmental, public health, and other standard into trade agreements.
Fill in the blank(s) with the appropriate word(s).