Momentum, a brand of sports cars, launched an advertising campaign with a tagline that states, "Our cars outperform most cars on the road even before you step on the accelerator." In this scenario, the company is using ________ segmentation as it targets its product to satisfy consumers who want to satisfy performance needs.
A. geographic
B. socioeconomic
C. demographic
D. benefit
Answer: D
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Select the term from the list of terms that best matches the description provided.
What will be an ideal response?
Fallgatter, Inc, expects to sell 17,500 units. Each unit requires 3 pounds of direct materials at $12 per pound and 2 direct labor hours at $10 per direct labor hour. The overhead rate is $8 per direct labor hour. The beginning inventories are as follows: direct materials, 2,000 pounds; finished goods, 2,500 units. The planned ending inventories are as follows: direct materials, 5,600 pounds;
finished goods, 3,000 units. Given a planned production of 10,000 units, what are the planned direct materials purchases? a. $331,200 b. $295,200 c. $367,200 d. $403,200
The Snapple products produced by Dr. Pepper follow the ______ strategy.
A. cost leader B. price leader C. differentiation D. focus or niche
When making a difficult decision, Matthew considers whether his response is true and fair. He also asks himself if the response will build goodwill and be beneficial to all concerned. It appears Matthew is using the ______ ethical approach.
A. Golden Rule B. four-way test C. stakeholders’ approach D. discernment and advice