_____ is high when customers have many choices and low when they have few choices
A) Buyer power
B) Threat of new services
C) Rivalry among existing customers
D) Risk of substitute products
A
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After developing the research plan, the marketing researcher should define the problem and research objectives
Indicate whether the statement is true or false
All of the following will make the break-even point increase, other things equal, EXCEPT
A) the sales price per unit is decreased due to competition. B) variable costs increase due to higher direct labor cost. C) fixed costs increase. D) the number of units sold for the year decreased.
If an offer asks for acceptance by mail and the offeree faxes his acceptance:
A) there is no contract, and the offer is revoked. B) there is a contract if the acceptance is actually received within the time the authorized means would have arrived. C) the acceptance is merely a counteroffer. D) there is a contract, but only if the offeree calls the offeror and gets permission to fax the acceptance.
In the context of small businesses, what is the difference between accounts receivable and accounts payable?
What will be an ideal response?