Naomi Holden is breaking down and classifying costs of her small business to determine which are associated with specific marketing efforts and then comparing these costs with results. Naomi is engaging in
A. sales analysis.
B. marketing cost analysis.
C. market share analysis.
D. production cost analysis.
E. profit and loss analysis.
Answer: B
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Shareholders that provide corporations with financial resources are typically concerned with capital appreciation
Indicate whether the statement is true or false
A new business fails to prioritize ethics training for its employees, and as a result a low-trust environment develops among the different departments of the business. Based on management theorist W. Edwards Deming’s quoted thoughts about the importance of trust, what might one predict will happen?
a. A culture of intense corruption will form, with most employees acting unethically with respect to the customer. b. Each department will pursue its own self-interest instead of the interests of the entire business, and the business will suffer. c. The business’s profits and public image may rise to new heights, but internal dynamics and employees’ happiness with their work will suffer. d. The loss of trust will lead to a rapid confrontation with governmental ethics authorities and a likely demise of the business.
All of the following are components of organizational citizenship EXCEPT ______.
A. stakeholder focus B. overcoming the competition C. sustainability D. corporate social responsibility
Ethical questions become more ambiguous when ________________ are involved
a. organizations b. friends c. future events d. family members