Katie wants to analyze her audience for an upcoming presentation to the local Sierra Club, so she plans to have members fill out an audience questionnaire. What is she doing to learn about her audience?
a. observing
b. collecting data systematically
c. interviewing audience members
d. using inference and empathy
Answer: b
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Which of the following is not a conclusion pitfall?
a. Using the phrase "in summary" or "in conclusion"? b. ?Using a style or mood different from the rest of the speech c. ?Ending with an apology for taking the audience's time d. ?Introducing a new idea to enlighten the audience e. ?Trailing off so the audience knows you are through
______ term refers to the idea of making the creative aspects relate to the product itself or to the overall marketing strategy.
A. Creativity B. Strategic relevance C. Campaign D. Branding
The direction of communication in a human resources organization is
A. top-down B. uni-directional C. multidirectional D. bottom-up
All but one of the following represents differing approaches towards judging moral behavior. Which one does not?
a. Intuitive b. Relativist c. Situationalist d. Absolutist