Things like attitude, learning, and motivation are all ________ processes that can influence consumer behavior.
Fill in the blank(s) with the appropriate word(s).
psychological
For consumers to make purchase decisions, they must engage in certain psychological processes. Psychological processes are the underlying psychological mechanisms that can influence consumer behavior. They include perception, attitude, learning, and motivation.
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In 2015, Boone, Inc sold 1,000 carpets for $50 each. The carpets carry a 2-year warranty for repairs. Boone estimates that repair costs will average 2% of the total selling price. What is the amount that would be recorded in the warranty liability account as a result of selling the carpets during 2015?
a. $1,000 b. $ 500 c. $ 20 d. No liability should be recorded until the carpets are returned for repairs.
Albert Hawkins is a famous writer. He has authored more than fifteen books in Spanish. He publishes his thoughts online and updates the pages periodically. This online account has generated much public interest in Spain and has many readers
Hawkins's online journal is an example of a(n) ________. A) blog B) interstitial C) online magazine D) buzz spot E) microsite
Followers who have internal locus of control benefit from ______.
A. directive leadership B. participative leadership C. supportive leadership D. achievement-oriented leadership
Explain how the gap between service quality standards and customer expectations can occur. How can it be avoided?
What will be an ideal response?