Which of the following types of communication programs is typically the most difficult to evaluate?
A) public relations
B) online advertising
C) personal sales
D) sales promotion
E) advertising
A
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Which of the following factors resulted in the federal regulation of securities in Congress?
A) corporations playing off one state against another by limiting their securities sales to states that had less stringent regulations B) corporations' ability to thwart state efforts at regulation rather easily C) securities being easily manipulated by issuers D) the collapse of the stock market in 1929
Operating leverage contributes ultimately to the variability of a firm's earnings per share
Indicate whether the statement is true or false
What is an advantage to being a "preferred" stock holder?
A) Preferred stock holders always get to vote for the board of directors of the company. B) Preferred stock holders receive a better coupon interest rate. C) Preferred stock holders receive dividend payouts before common stock holders do. D) Preferred stock holders never pay commissions on their stock trades. E) There are no advantages to being a preferred stock holder.
If a company's revenues and earnings are highly predictable, it's stock price will also be highly predictable
Indicate whether the statement is true or false.